Short-term critical situations
The absence of your CMO causes a management deficit and jeopardizes the economic performance of the company? This permanent or long-term vacancy is often caused by the departure of an employee or health problems. Yet, regardless of background, you need to immediately find an experienced and reliable Chief Marketing Officer who can take over the job. Its mission is essential, but it will be temporary and will last several months.
Responsibilities of an Interim Marketing Director
A fine strategist , the Marketing Director fulfills an essential role in your company, as he manages the overall Marketing activity . His main mission is to define the brand image and design an action plan oriented towards the development of offers likely to reach the customers you are targeting. He manages a service in charge of tasks as multiple and varied as:
- Marketing studies
- Marketing actions including promotion, communication, distribution and advertising
- Sales team support
- The establishment of a distribution network.
The skills of the professional
In addition to knowledge of Marketing tools and techniques, your Marketing Director must have solid knowledge in the field of Management, Management and Legal . Fine analyst and rigorous creator, he must be comfortable with office and statistical software. Bilingual in English, often mastering a third language, he shows great open-mindedness . He has a real sense of observation and an unparalleled ability to listen. Appreciating teamwork, he has easy contact and is used to collaborating with the various departments of the company.
The benefits of interim management
Without your Marketing Director by your side, you need someone who is experienced and capable of pursuing clearly established action plans, defining a strategy, and immediately implementing operational solutions. The intervention of an expert such as an Interim Marketing Director has a high cost, but it is only temporary. It makes it possible to have a very competent Transition Manager at a critical moment. This allows you to sustain your activity during this key period in the life of your company. In addition, this Transition Framework does not seek to make a career in your company, but to fulfill a single objective: to carry out its mission successfully .
Reactive Executive offers you innovative and useful solutions for the development of your business. Do not hesitate to contact us to tell us about your needs and we will select for you, different applications from CMOs experienced in Marketing Transition Management .
